Trade MC DONALDS

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    1. After countless criticism, strikes, bad publicity, movies and documentaries, McDonalds has demonstrated that it is resilient to any bad weather. 2. McDonalds is following trends and acquiring companies in the tech industry. The company announced on March 25 it is acquiring personalized data startup Dynamic Yield, marking its largest acquisition in more than two decades and its first in a tech company. Just seven days later, it announced a second tech investment in mobile app vendor Plexure, which powers its mobile app in 48 countries outside of the U.S.
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McDonalds, MCD, was founded in 1940 in California. The McDonald brothers sold the chain to Ray Kroc in 1955, in the early 2018 the original headquarters moved from Illinois to Chicago. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to two reports published in 2018, McDonald's is the world's second-largest private employer with 1.7 million employees behind Walmart with 2. 3 million employees.In the last 5 years, McDonalds has seen an increase of 100% in their share price. Currently trading at $202. 8 it is reaching record highs (the highest price it traded so far, was 205.48 in 7th of June 2019. The lowest (except the years after its launch) was $13. 58 in February 2003.

1. Even though McDonalds was involved in a number of lawsuits and other legal cases, most of which involved trademark disputes it has finally lost power over the Big Mac burrger's trademark in the European Union. After the company has threatened many food business with legal action until they dropped the MC or Mac from trading names, McDonalds is now defenseless in the EU. This is due to "trademark bullying", as an Irish restaurant chain was unfairly sued against using the trademark. 2. If McDonalds wants to keep growing, the fast-food chain needs, without question, premium menu items, but it can't price them outside the range of what people expect value menus to offer or much higher than the competition does, as it will simply drive customers to its rivals.

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